Effective product launch marketing. Your chance to make a first impression and maximise your sales pipeline!

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New product launch and marketing. Checklist for market launch - Go to Market (GTM).

New products are key to remaining a force in the market place and in these times of fast-pace change businesses need to make sure they get the most from every new product they launch.

Innovative technologies and first-rate ideas alone don’t automatically guarantee the success of new products. Most new products fail because they were poorly launched.

New products should meet the following criteria

The product must have highly sought-after benefits and enough potential customers to make the offering economically viable.

Allround Creative builds a new product launch knowledge base designed to answer the following questions:

Is there a market for the new product?
How big is the market, what does it look like?
How fast will it accept the new product?
Who are the intended customers, the early adopters and market makers?
Can customers be reached?
Will the product win in a competitive battle?
What are the compelling messages required to educate the market or displace alternatives?
How can we make the right impression, create the right values and image to build brand advantage?

Prospective customers must be ready and able to purchase and use the product to justify market launch.

The new product must offer the customer greater value or more advantage than alternative products.

Research, product changes, market sizing

Allround Creative will also provide a qualified specification for any changes that are required to make the new product a market winner or to gain maximum potential.

If you are considering launching a new product, this article from marketresearch.com about the difficult but essential task of market sizing will help you shape your thinking.

For practical insight into not hearing, timing, expansion, indistinct value, read Why most product launches fail from Harvard Business Review. If you know the potential tripwires it greatly enhances the chances of a successful product launch.

Allround Creative has launched consumer products, business and commercial products, electronic products, IT products, software and hardware products, professional services and finance products, security products: UK, pan-Europe, EMEA and worldwide.