Berkshire SEO | How to improve your own search rankings. SEO DIY

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Learn how to write for search engine optimisation, SEO, so you can improve your own search rankings in-house.

Achieving good search rankings is about doing the right things on-page and off, researching the search phrases your customers use, and working on a simple content strategy that enables internet searchers to find your website.

At Allround Creative we have a couple of search geeks but we are not search fanatics who believe only search specialists can get search results. If you are interested in learning how to improve your search page rankings and the whole sales journey, from being found via SEO, PPC and social media, to closing via compelling marketing messages and sales conversion strategies, then we'd love to talk to you.

The latest search algorithms provide us with a simple logic that the layman can understand, compared with the search guru bullshit bingo of the recent past.

Create a search strategy, then begin your content development programme

Search strategy used to be complex to create and to execute. However, once initiated you'll wonder why you ever thought you needed man-weeks of outsourced SEO assistance. If you understand your prospective customer and how they go about looking for information, it is fairly straightforward to follow some simple search guidelines.

You'll be able to organise your search optimisation and content management so your prospects find you in search engines. In the majority of cases, you already have all the information and content you need to get started. A few investigations and reports on internet user profiles and you will be enable to deploy your resources to good effect.

It is helpful for companies in Berkshire to work with a local SEO company that knows the Berkshire area, competition and prevailing market. We enjoy particular success working with companies in Berkshire, by delivering specialist search optimisation (SEO) and advice for Berkshire organisations (Reading, Slough, Bracknell, Windsor).

Allround Creative can show you how to take SEO activity in house to whatever extent you would like to become self-sufficient. We don't build in dependency through long contracts. Today, search optimisation is sufficiently logical that no one should tolerate the better-than-thou attitudes of search marketers.

Do you understand what search optimistion experts say to you?

As a test for when you interview a potential SEO partner, ask yourself this, do I understand what they are saying to me? We recognise experts by whether we understand what they are saying! If you hear too much jargon and unfamiliar terms, take a moment!

Search optimisation (SEO) is about doing simple things simply and in the right order; you should not need to buy a dictionary to understand a search specialist. On the other hand, it can be enjoyable to get a helping hand from someone who's waded through the BS as well as the techie stuff.

SEO for desktop, laptop and mobile

Lastly, a hot topic currently is mobile optimisation or mobile friendly sites. A quick look at Google Analytics will let you know how many people are accessing your site by a mobile device. So it's easy to work out whether you are losing visitors and therefore enquiries for want of a site that displays and reads well on mobile. In other words, you could be attracting visitors who bounce or abandon because the user experience doesn't match their expectations.

Mobile friendly sites are not hard to achieve. You have a number of options; most of them very simple.

We will help with some simple search optimisation tools so you can manage your inbound search strategy without wiping out your time or resources: