Start-up marketing advice, Berkshire

Start-up marketing advice

For your start-up businesses to grow at the rate it deserves, get advice on the fundamentals of success, insight into growth accelerators and pitfalls to avoid.

Whose advice will you listen to?

One of the first things to decide is whose advice to listen to. However long you considered starting a new company, you were probably never short of other people's advice. It can be hard to decide which is most useful. The priorities for pioneering start-up companies are different from those of mature enterprises.

See doors not walls

You are definitely going to need good people around you; people who can see a door, perhaps, when you see a wall. Successful entrepreneurs invariably have partners with complementary skills.

Choose important over urgent

A simple and perhaps obvious piece of good advice from Allround Creative is: ensure that you do the simple things right and in the right order. It is very easy in the early stages to get distracted by several strands of business development, and they definitely won't be equally importance. Getting started is what's most important!

Hire well and motivate

Has anyone suggested that you describe your motivation for starting the business in detail and, similarly, to describe how you are going to hire and motivate the staff who are critical to your progress?

Be brave, behave like a brand

We promote the value of behaving like a brand to avoid looking like just another product or 'me too' service. Work out what is different about your company, with a clear understanding of your intended market and an exact profile of your intended customers. Market clarity will reduce sales effort by making it easier for people to buy from you.

Spot the trip wires

You are welcome to talk to The Allround Creative Agency about the successes we've enjoyed and the mistakes we have either made ourselves or seen others make. An eyewitness account of the ups and the downs of start-up life could prove invaluable. We can help you:

• Define the purpose of your business
• Validate your business model
• Check your pricing
• Profile your perfect customer
• Plan to be unique and excellent
• Define reasons for your staff to work for your new company
• Build a brand with a powerful identity
• Develop ways to thrill customers
• Plan your marketing to attract and retain customers
• Ensure there are no barriers to sale
• Measure progress objectively
• Manage customer relationships

Can you innovate and market?

Drucker said that only two things are needed to create a successful business: innovation and marketing. Take the time to simplify what is special about your business and how you are going to tell the market about it.

Start-up Berkshire, Reading, Slough, Bracknell

Ours is a friendly company with experienced experts who delight in our customers' success. We work extensively on design and marketing with new companies in Berkshire, Reading, Slough, Bracknell. You are welcome to share your start-up experience and get our marketing advice. 

Feedback on The Allround Creative Agency (2018)

"The Allround Creative team works as though it is part of the Document Logistix team. Many of my staff work closely with them, developers and Support staff, as well as the Sales team. They don't need a lot of instruction either .. they just get on with things, which is great for me."  Dan Wajzner, MD, Document Logistix

Feedback on The Allround Creative Agency (2017)

"The Allround Creative Agency has been beyond invaluable to Datatech Analytics in the last twelve months."  Roisin McCarthy, Manager, Datatech Analytics