Marketing review, new strategy

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Marketing review for current marketing activity or plannning new strategy

We’d like to help you look at the marketing opportunities available to you.

Are you already marketing? Let’s look at what’s working and what could be re-focused.

Allround Creative can help you with an objective review of your current marketing activity. We can discuss classic marketing models and strategies that have worked for companies at all stages of maturity. Marketing initiatives vary for companies that are leaders and others that are challengers, as well as for established enterprises, mid-market SMEs and Start-ups.

Review the analytics and results of current marketing activity
Outbound activity
Inbound marketing

Test current design and marketing materials on customers and solicit in-house views
Web site
Ads
Brochures

Measure results against comparable marketing programmes
Are the right marketing models in use

Assess the marketing channels in use
Direct
Online
Events, Networking
Press, editorial
Social

Consider re-purposing or reshaping materials
A/B testing with current and new content

Are you starting a new marketing programme? Let’s work out the right strategy for you.

Allround Creative can help you to work out how best to market your products to reach the most valuable customers. We can explain classic marketing models and strategies that have worked for companies like yours, in numerous sectors. We apply science, look at demographics and data, and add creative intuition to advise you on marketing strategy.

Who are your customers and how do they buy your products?
Market research (Insight or Landscape)

Is your brand strong enough to compete for business?
Clear promises
Attractive to prospects
Differentiation

What’s your sales proposition?
House style
Graphics suite
Evidence of success

What marketing channels to use for the best results?
Short-term enquiries
Long-term sales
Advertising, inbound tactics, in-person activities