Content Marketing Agency, Reading, Berkshire. Online, direct, press content.

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The Allround Creative Content Marketing Agency helps you to attract buyers online, influence directly and in press channels with interesting, helpful content.

Enjoy content with a house style that distinguishes you in the market place and attracts potential buyers to make enquiries. Your website is your digital shop front ... attract traffic, measure it, identify likely purchasers. Behave like a leader, place content (express yourself!) in the press, in influential forums, at trade events.

Every business, regardless of size, requires copy to support marketing, from a one-line slogan to a structured case study, from a branded graphic to a compelling video.

Our creative team produce branded content, articles, videos, digital ads, blogs and infographics to help your brand get seen online. Our marketing team will plan an outbound content stretegy. Inbound and outbound, we create dynamic content that gets sales results.

Content is king: online content marketing is a prime strategy for any progressive company.

Marketing content comes in many forms: words, video, audio, information graphics (infographics), automated, self-help, blog and social media. There is a vast range of content types and publishing channels available to today's content generator.
content is king

Make the most of the content you already have

Optimisation is key to content marketing. Optimisation can mean organic seach optimisation or channel and reach optimisation. It also means something very simple; re-use the content you have.

Content marketing should not be a drain on resources as most companies have archived content that can be re-purposed and re-used in different marketing channels. There is a tendency to create and use once, but efficient content marketing means optimising your content assets.

The new opportunity that content marketing highlights is that individual items and strands of content have a longer shelf life as they and they can be re-written for different reader types and different media outlets.

Tailor core marketing content for specific audiences

The same core information can have edited for viewers or readers from different industries, so that terminology and issue are sector-specific. For example, a product brochure or demonstration can edited to address prospects from multiple sectors such as finance, legal, manufacturing, all of whom has different perspectives and interests.

Fresh, tailored, buyer-specific content helps to overcome the blandness of generic sales material.

Content audit and publishing channel review

A sensible approach to content marketing is to start with an audit of archived content and plan the content you will need to influence sales in the future. Terms like content wrangling and content curation are filtering into our everyday vocabulary, which involve indexing, filing, calendars and campaign planning so that content is planned effectively and activity measured.

Outbound content marketing is all about dissemination, or ... getting your stuff out there! Back in the day, we were all victims of interruption marketing when advertisers could interrupt us in the middle of a TV show or listening to the radio. Now we can generally avoid being interrupted, if we choose, and we search out information, especially online, when we have a reason to do so.

Be a helpful content publisher and be found when most needed

We can all be publishers. This is where content marketing works for your company and the buyer alike. If prospects are researching, you can provide relevant educational and descriptive content. If prospects are comparing suppliers you can provide evidence to help them decide. If they are looking for evidence, you have many channels to reach prospects and content formats for all.