Brand creation, design and identity for market differentiation

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Brand, design and identity are critical to make an impact in the market. Branding helps you to win customers and it's your service pledge.

Creating an exciting brand that resonates with the market is one of the most exciting and rewarding design/marketing exercises. The right name, the right look, the right tone of voice translate to a growing customer base, better margins. Companies that do not invest in brand can expect to compete on price alone.

Smaller companies with revenues of £3-10 million are often very well placed to kick-start new growth through brand development. Larger companies need to ensure that their brands remain current and relevant.

A brand is not a logo! Brand extends throughout every aspect of your business and commnication with staff and the market.

Allround Creative has worked with enterprises whose success hinges on the power of their brand's ability to attract the market.

We also work with smaller companies and SMEs who we help to grow by encouraging them to behave like a brand and not like a product.

What is brand?

Branding involves creating a unique personality for a product or service using consistent design and self-description.

The necessary components of a brand are: a unique name, a logo, a designed identity, a reputation (or potential for), a provenance, emotional meaning to the consumer, consistency, producer pride, and a value more than an unbranded product.

Your brand is a promise about consistent quality and identity is an expression of that promise.

Brand is also linked with authenticity. Our aim is to build emotional loyalty as few businesses thrive by focusing solely on transactions.

Companies that behave like a brand sell value coupled with customer experience and not just product functionality.

We help our customers to add a compelling presentation layer to their brand that sells a relationship as well as a good product.

Keep your brand up to date and relevant

Our branding services are also employed for effective re-brand. Typically a re-brand is needed to maintain brand modernity and relevance. A brand refresh is usually expressed in an updated identity (such as the evolution of Shell's icon over the decades) and requires strong internal and external communications to be effective.

Exciting brand communication

The last word on brand is that a brand should never be boring.

Some argue that brand should always be brilliant. So, why do so many service companies define themselves by saying ‘on time, on budget’? Is it that so many competitors fail in this regard that it is perceived as a differentiator? After all, delivering a service when promised and for the stated price is the bare minimums for customer satisfaction.

Talk to us about your brand. You have everything to gain!